Competitor Review

Gain valuable market insights with a comprehensive Peers, Innovators, and Competitors Review.

Evolve your competitive advantage with a Peers, Innovators and Competitors review.

A distinctive approach to competitor analysis, the Peers, Innovators, Competitors (PIC) review is a comprehensive yet concise way of understanding and improving your standing in the marketplace.

Conducting research into the activity of your competitors alongside notable User Experience (UX) leaders and digital innovators, the PIC review provides a clear understanding of your relative digital maturity, referencing examples of successful UX approaches across industries to outline areas of existing and potential competitive advantage.

Full of value-add analysis, insight and expertise, the resulting report tracks your performance against competitors and peers (both positive and negative), summarises learnings from those already innovating in and around your area, and sets out what a future digital transformation strategy may look like to help evolve your offer for increased success.

Deliverables include

• Screenshots, call-outs and commentary that highlight key points of learning
• Infographics that help visualise findings
• Positioning matrices that plot the experiences reviewed on custom rating scales, unique to you
• Tabular presentation of cross-organisation comparisons
• Research into best practice seen by competitors and across the wider digital landscape
• Lists of ‘ones to watch’
• Prioritised opportunities for improvement

COMPETITOR REVIEW IN ACTION

Rentalcars

Rentalcars were able to effectively benchmark their customer loyalty proposition, and identify opportunities for improvement, with the help of a PIC review from Box UK.

Delivering insight into how their offering performed against others in the sector, alongside best-of-breed examples from a wide range of industries, the organisation now has a solid plan for the future, which will help them maintain valuable competitive advantage in the face of growing customer expectation.

Read the full case study here

Why a PIC review?

A wide-ranging analysis of the digital landscape

While competitor tracking services are nothing new, the PIC review is different. This is an alternative piece of market intelligence that, due to its focus outside of just the near competition, delivers learning you wouldn’t get elsewhere.

For example, while traditional competitor research might only investigate the activity of similar businesses to yours, PIC research does this and more – looking also at comparable organisations in different geographical markets, similar but different product ranges (e.g. cars to boats) and standout innovators delivering great experiences in completely different markets (e.g. those innovating in gamification, checkout experiences, booking facilitation etc.).

In-depth research into your competitors and beyond

By design, Box UK’s PIC review goes above and beyond simple benchmarking. This deep dive peer, innovator and competitor analysis is undertaken by one of our highly-skilled and vastly-experienced consultancy team, who leverage their many years of insight and expertise to your advantage.

With far-reaching experience across client and agency environments, they’re able to deliver an in-depth assessment of your digital footprint relative to that of others inside and outside of your industry and, crucially, to identify within all of this priority areas for action that will further your digital success.

Visual, informative and customised for you

Your PIC report is delivered in PDF form and, for optimum usability, is designed to be highly visual and easily understood.

Talk to one of our digital experts

Tom Houdmont

Head of Business Solutions

Do you have an idea or a project you need support with?

Tom leads Box UK’s Business Solutions team and has over 15 years experience in the web industry.  Tom is passionate about creating impactful solutions that solve real problems and deliver the outcomes our clients need.

Book a meeting with Tom

Or call us on 020 8098 2093