OKdo.com

Launching OKdo’s global enterprise ecommerce platform for rapid market expansion and business growth.

The solution

Given the timescales and flexibility required, OKdo was keen to take a lean approach to development. At the same time, the platform required a rich feature set, to fulfil OKdo’s core aim of delivering an outstanding, engaging and seamless customer experience for all its SBC and IoT customers.

We selected WordPress VIP, the enterprise WordPress and WooCommerce offering from Automattic, as the underlying development platform for OKdo.com.

Providing instant enterprise architecture as well as massive extensibility and flexibility, WordPress VIP powers sites for organisations including Dow Jones, the New York Times and CNN – while its ecommerce offering, WooCommerce, runs 20% of the world’s top 1 million online stores.

Alongside payment mechanisms, tax and compliance solutions, customer communications and Third-Party Logistics (3PL) services, providing OKdo with a suitable Enterprise Resource Planning (ERP) solution was of vital importance. Working closely with OKdo, our team conducted extensive market analysis and assessment of available tools in this space, with Oracle’s NetSuite identified as the most appropriate solution. Work was then undertaken to effectively integrate NetSuite with WooCommerce, including the mapping of information on OKdo’s extensive product catalogue, for each regional variation of the site.

Throughout development, keeping users at the heart of all decision-making was paramount and so the team employed an approach that combined the ethos of Design Thinking with the science of User Centred Design. All design workshops focused on creative ideation and iteration, and were further supported by hands-on prototyping as well as usability testing, ensuring that the solutions produced were driven by real-world user needs, motivations and contexts of use.

Delivering a powerful, flexible and cohesive system that integrated content, projects, products and accessories, Box UK provided OKdo with the foundations to grow their ecommerce business at a rapid pace.

The result

OKdo was able to launch to its B2C audience just eight months after kick-off, meaning this new business unit has been able to start generating revenue without delay – gaining international recognition from leading awards body the Communicator Awards, which gave the site an Award of Distinction in its ‘Shopping for Websites’ category.

As a multi-site, multi-language and multi-currency e-commerce system with thousands of different products on offer, the finished site now serves as a global flagship example of WordPress and WooCommerce working together at an enterprise-level as they power a rich ecosystem of unprecedented scale, sophistication and complexity.

Talk to one of our digital experts

Pete Withers-Jones

Head of Development

Do you have an idea or a project you need support with?

Pete Withers-Jones leads Box UK’s Development Practice, and has over 20 years of experience in software development, working across various industries and technologies.

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Or call us on 020 8098 2093