Delivering with CRO

An ongoing programme of CRO delivers improvements across the customer lifecycle for OKdo

Following on from the successful delivery of OKdo’s enterprise ecommerce platform, we’ve worked on a series of CRO activities that continue to deliver results in a number of key areas:

• The implementation of abandoned basket emails provided an instant increase in recovered baskets.
• Optimisations within the basket and checkout journey – including a move from single stage to multistage checkout – are delivering continuing marginal gains on purchase conversions.
• The introduction of a new personalised cross-selling mechanism has increased order value and now contributes 5% to the company’s overall revenue.

Increasing page speed and performance to directly improve the customer experience for Dexerto

With page speed at the top of the user’s hierarchy of UX needs (above findability and attractiveness) it was an important consideration for Dexerto and their high-traffic website. And with 45% of users less likely to make a purchase on slow-loading sites, improving performance here can be a sure-fire way to increase sales.

We significantly improved these metrics for Dexerto, achieving an all-time performance high for Core Web Vitals metrics ‘Largest Contentful Paint’ (LCP) and ‘First Input Delay’ (FID) and delivering a PageSpeed improvement of 30%.

Utilising CRO techniques to grow market share and increase sales for TBC Bank

As part of a long-term programme of UX and Design for TBC Bank that saw us redesign their internet banking portal, develop the user interfaces for new mobile banking applications and conduct usability testing for their remote banking kiosks, we leveraged our experience in CRO for customer onboarding, form design and personalisation to achieve some stand out results, including:

• Growing internet banking penetration from 20% to 80% of operations.
• Growing TBC Bank’s customer base to 1m+.
• Increasing banking customers by 275% in two years.

Improving customer experience to deliver an instant uplift in sales for AWC

At the height of AWC’s trading, Box UK were able to dramatically increase sales for this former drinks brand by making key improvements around the checkout process, purchase journeys and product pages.

Within just two months of implementing changes, we were able to achieve the following statistics:

• Average time on page up 10%
• Orders up 13%
• Average order value up 46%
• User registrations up 21%
• Pageviews up 26%
• Unique page views up 32%